About Sunshine Strategic
Sunshine Strategic was born from the need to deliver no-nonsense solutions in demand gen, CX, research and strategy. Simple and practical, yet ground-breakingly robust. No shortcuts, no circumventions – just keeping it real at all times.
It’s surprising how most business problems can be solved with simple solutions, and how more problems need to involve customers’ points of view – something we deeply understand, and never ignore.
About the Founder
Sakina Shabir is the brains and boldness behind Sunshine Strategic. After directing editorial and marketing for a Silicon Valley B2B demand gen company for the better part of her career, she is determined to impart the good, bad and ugly when it comes to delivering the right calibre of leads, meeting customers perceptively, and making tiny but mighty pivots to truly make a brand shine (and leverage it to drive revenue).
Sakina’s competencies focus on demand gen, delivered through a strategic trifecta that understands customer intent, crafts astute messaging, and timed digital ad placements. She also specialises in identifying customer experience gaps, and mapping detailed customer journeys with your customers AND employees in mind.
Contact Sakina Shabir
Get in touch with Sakina directly by emailing her on hello@sunshinestrategic.com or by texting/calling on WhatsApp: +94 775 438 351.
Looking for some extra insight on Sakina’s way of thinking, before reaching out? Visit the Sunshine Strategic blog for her musings on everything B2B demand gen, CX and research/strategy!
